General opening data:
In the "Report" section you will find 3 different opening rates that show you exactly how often your e-mail and your eventbaxx have been opened. In the third place you will get an additional information about how often your eventbaxx has been opened per user.
1. the display of the e-mail openings
The display of the mail openings is in the top left corner. Here you can see exactly how many e-mails you have sent and how many have been opened. This information is displayed again in the form of a percentage progress indicator.
2. the display of the eventbaxx-openings
In the second display we put the e-mail opening rate and the unique eventbaxx openings in relation to each other. Unique eventbaxx openings show how many participants have opened their eventbaxx. Here each opening is counted only once per participant. Since each sent out has its own URL, we can determine this number precisely - even if the participant changes his device.
3. the display of the visitor frequency
The right display shows how often a visitor has opened his eventbaxx on average. We put the unique openings in relation to the entire openings. So we can say exactly how often visitors come back to their eventbaxx on average.
4. Conversion Funnel:
The Conversion Funnel shows the performance of your eventbaxx in a Funnel, percentages and numbers. There you can see how many emails were sent, opened and opened once. You can also see how many coupons were opened and how many CTAs were clicked. With this Funnel we set in each case the evaluations with the previous evaluation in a relation.